PriceCheck Nigeria, Ahead of the Digital Trend in Africa


Nigeria, January 2016: PriceCheck, established in South Africa in 2006 due to the need for a convenient way to compare prices, has since grown from strength to strength in Nigeria, where it was launched in December 2013. Similar to the success of its original counterpart, PriceCheck Nigeria has made a considerable mark and is currently ranked the 328th most visited Site in the country.

The attraction of the PriceCheck Website is the ability to compare millions of products, across thousands of categories, from literally hundreds of stores, all from a browser or mobile device. In Nigeria, 93% of the population browses from mobile phones, of which 51% are smart phones, compared to 13% who admitted using computers. The growing interest in all things digital is confirmed by the fact that, in the last year, PriceCheck Nigeria’s technology-related categories have outperformed the rest. Out of the top 50 products for 2015, 68% came from the Cellphones & Accessories category while 14% originated from the Computers & Software group. The rest of the selection were made up of Clothing & Accessories; Cars, Bikes, & Accessories; Electronics; Home & Garden; and Video Games & Accessories.

This interest in technology was further emphasized during the recent Festive period where 76% of the top products were cellphones. Of these, 32% of the interest centered on Samsung models, while 28% was distributed equally across Blackberry and Tecno cellphones. Apple, Nokia, HTC, Microsoft and Sony Experia just featured while Infinix and LG took up 10% and 8%, respectively. The rest of the festive rush landed in the Electronics and Computers & Software categories, predominantly around the HP Elitebook 6930P Notebook PC and the Sony Playstation 4 Console.

As mentioned above, these statistics coincide with the overall Nigerian movement towards becoming more digitally savvy. According to Google’s Consumer Barometer, 85% of Nigerians use the Internet as a source of info while 11% of smartphone activity is dedicated to sourcing product info. This is a a growing need the PriceCheck platform is built to meet. Kevin Tucker, original founder and current CEO of PriceCheck, has big plans for both PriceCheck Nigeria and South Africa in the year to come. Having re-acquired his company late last year, through funding provided by The Compare Africa Group, Tucker is determined to see its performance continue to improve month-on-month and is eager to look at further expansion into Africa later on in the year.

For the South Africa platform, 2016 marks a decade since PriceCheck began. With this milestone to celebrate and many exciting projects in the pipeline, citizens of Nigeria can look forward to some great things for As the saying goes, ‘watch this space’!